Privacy Policy

MCR Homes is a trading name of MCR National Homes Limited (also referred to as MCR National Homes Ltd), a company registered in England and Wales under number 10523497. In this policy, “we”, “us” and “our” mean that company.

Our registered office is Universal Square Building 5, 5th Floor, Devonshire Street North, Manchester, M12 6JH. We are registered with the Information Commissioner’s Office (ICO) under reference ZA422974. View our entry on the ICO register.

This policy covers our website and our residential sales, lettings, property management and block management activities where we decide how and why personal information is used. A landlord, seller, freeholder, management company, referencing provider or solicitor may also be a separate controller. Their own privacy notice applies to their use of information. Where we act only on a client’s instructions as a processor, we will help direct a request to that controller.

For a privacy question, request to exercise your rights or data protection complaint, email complaints@mcr-homes.co.uk, marking it “Data protection”, or write to the Data Protection Contact, MCR National Homes Limited, at our registered office above. You can also call 0161 524 5964 to ask for your request to be directed to the person responsible.

You do not have to use a particular form or legal wording. Please give us enough information to identify your relationship with us and what you need. Do not send bank details, identity documents or sensitive information through a general website enquiry; ask us for the appropriate secure route.

The information required depends on the service and stage of your enquiry. It may include:

• Enquiries and viewings: your name, contact details, property preferences, budget, move date, viewing arrangements and correspondence.
• Applications and transactions: address history, identity and age evidence, employment, income, affordability, references, guarantor details, offer information, proof of funds and source-of-funds information where relevant.
• Tenancies and management: tenancy or lease details, household and authorised occupier information, rent and service charge records, payment details, inspections, inventories, repairs, access arrangements, disputes and complaints.
• Owners and clients: ownership and authority to instruct us, company and beneficial ownership details, management instructions, contracts and accounting information.
• Website use: IP address, browser and device information, pages requested, form submissions, referral information and technical or security logs.

Information about health, disability or support needs may be relevant to an adjustment or a safety concern. We only use it where necessary and where both a lawful basis and an additional legal condition apply—for example, explicit consent, legal claims or an applicable safeguarding condition. Criminal offence information requires its own legal authorisation and safeguards. Please avoid including these details in an initial enquiry unless needed.

We receive information directly from you through enquiries, forms, calls, emails, viewings and our work with you. We may also receive relevant information from a person acting for you, a joint applicant, guarantor, landlord, seller, managing agent, employer or other referee, solicitor, contractor, insurer, deposit scheme or referencing provider.

Property portals such as Rightmove may pass an enquiry to us when you ask to contact the agent. Identity, fraud prevention and referencing services may provide checks relevant to an application. Public sources may include HM Land Registry or the relevant national land register, Companies House and publicly available property information. We will explain any further source relevant to a specific check when required.

If you give us another person’s information, make sure you are entitled to do so and make this policy available to them.

We apply the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003, as amended, including applicable changes under the Data (Use and Access) Act 2025.

If information is needed by law or to provide a requested service, we will explain this. Without it, we may be unable to progress an application, transaction or instruction. Optional marketing is not a condition of receiving our services.

We share only information relevant to the purpose. Recipients may include the landlord or seller and their authorised representatives; buyers, tenants or guarantors where needed for the transaction; freeholders, resident management or right-to-manage companies; referencing and identity-check providers; solicitors, surveyors, accountants, insurers and deposit schemes; contractors needing access or repair details; and public authorities, courts, regulators or redress bodies where required or justified.

Service providers supporting hosting, forms, communications, customer records, document storage, payments and security may process information for us under appropriate arrangements. This website uses Webflow for website delivery and forms, and Cloudflare Turnstile on relevant forms to help prevent automated abuse. Their services may receive technical and submission information relevant to those functions.

Where a business or management instruction transfers, relevant records may be shared with professional advisers and the incoming provider subject to a lawful basis, confidentiality and appropriate safeguards. We do not sell your personal information.

Some technology providers may store information outside the UK or allow overseas support access. Where a restricted international transfer takes place, we must use a lawful transfer mechanism: for example, UK adequacy regulations or appropriate contractual safeguards such as the UK International Data Transfer Agreement or UK Addendum, together with any required assessment and supplementary protections.

You can contact us for information about the countries and safeguards relevant to your data and how to obtain a copy, subject to necessary redactions.

We keep information only for as long as needed for the purpose, relevant legal duties and the establishment, exercise or defence of claims. Retention depends on the record, rather than a single period for every customer:

• Enquiries and unsuccessful applications: while the enquiry is active and for a proportionate period needed to resolve follow-up questions, complaints or disputes, taking account of the last meaningful contact and whether a transaction progressed.
• Tenancy, sales and management files: for the relationship and the period needed afterwards for accounting, regulatory requirements and applicable claim limitation periods. Different rules can apply to contracts executed as deeds and to different UK jurisdictions.
• Right to Rent evidence: where we are responsible for the statutory record in England, for the tenancy and one year afterwards.
• Anti-money laundering records: where the regulations apply, normally five years after the relationship ends or the relevant occasional transaction is completed, unless a further lawful retention requirement applies.
• Marketing preferences: while relevant to your subscription; a limited suppression record may be retained after opting out so that we respect your choice.
• Technical and security records: for the period needed to operate, troubleshoot and protect the service, with longer retention where a specific incident needs investigation.

We review whether information remains necessary and arrange deletion or anonymisation when it is no longer needed. Ask us for the retention criteria or period applying to a particular record.

Our website and its service providers use technical functions to deliver pages, process forms and protect against abuse. Cookies or similar technologies that are strictly necessary for a service you request may operate without consent. Optional analytics or advertising technologies requiring consent must not be enabled without your choice.

Where optional technologies are offered, the relevant controls should explain their purposes and allow you to change your choice. You can also manage cookies through your browser, although blocking necessary functions may affect forms or other features. Following an external link takes you to another provider’s website and privacy arrangements. We do not treat browsing the website as consent to marketing.

Depending on the circumstances, you may ask to access your personal information, correct inaccuracies, erase it, restrict its use or receive transferable information in a commonly used electronic format. You can withdraw consent at any time without affecting the lawfulness of earlier use. Some information must be retained or used to meet legal obligations, so these rights are not absolute.

Use an unsubscribe link in a marketing message or contact us using the details above. Service messages about an active transaction or tenancy may still be necessary.

We normally respond to rights requests within one month, subject to any lawful extension or pause. We may request proportionate information to verify identity or clarify a request. We do not normally charge for exercising rights and will explain any lawful exception.

Sending a website enquiry does not itself create an automated decision to accept or reject a tenancy or purchase. If referencing or fraud-prevention technology is used during an application, the relevant information will be provided at that stage, including the provider and any significant automated decision-making. Where the law provides safeguards, you can ask for human intervention, explain your position and challenge the decision.

We use appropriate technical and organisational measures designed to protect personal information and restrict access to those who need it for their work. No online system can guarantee absolute security. Tell us promptly if you believe information has been sent to the wrong person or an account or communication has been compromised.

Before transferring money or sending identity documents, verify unexpected instructions through a known contact route. The website is intended for adult property enquiries. Where children’s details are necessary for household or safeguarding matters, we limit the information to what is needed and apply the relevant protections.

If you have a data protection concern, email complaints@mcr-homes.co.uk or contact us by post or phone. We will acknowledge a data protection complaint within 30 days, investigate it, keep you informed and respond without undue delay.

You also have the right to complain to the ICO. Visit ico.org.uk/make-a-complaint or call 0303 123 1113. The ICO’s postal address is Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF. Raising a concern with us first can help resolve it, but does not remove your right to contact the regulator.

We may update this policy to reflect our services, technology or legal duties. The date at the top identifies this version. Where a change materially affects how we use your information, we will provide any further notice required before that use begins.

Read our separate Terms and Conditions for website use and the framework for our residential property services.